A Data-Driven Strategy For Account Management And Planning

Account management and planning help identify accounts that can benefit from an account plan, allowing sales teams to focus their efforts on high-impact accounts. But B2B sellers who set themselves apart must address a critical component of success: stimulating new demand through a world-class account planning process.

What if you could answer the most critical questions about your accounts, such as:

• Which accounts are receiving the right amount of engagement?

• What is the right level of engagement for sales reps?

• Who are the target audience and the decision-maker, and how often should they be engaged?

Download this whitepaper to learn how to:

• Get insights and answer key questions related to account management

• Use a data-driven approach for an easier and more effective account planning