Sales Words That Win Deals

The Strategic Language Playbook Every Sales Team Needs

In high-stakes B2B sales, words matter. In this actionable Guide, Aviso AI reveals the strategy behind sales phrasing that persuades, resonates, and converts. 

Whether you're looking to build rapport, communicate value, or accelerate decision-making, this guide offers the blueprint to transform your team’s messaging into a competitive advantage.

Key Takeaways

  • Words that convert – How language impacts deal velocity & trust

  • Winning talk tracks – What top reps say (and skip)

  • Outcome-first phrasing – Messaging that actually lands

  • Urgency without pressure – Language that drives action respectfully