Mural Chose Aviso Over A Leading Revenue Technology For AI-Driven Deal Forecasting and Revenue Intelligence
About the Company
Industry - Technology
Founded in 2011, Mural is a $5 billion leading collaborative intelligence company, with users worldwide leveraging their digital whiteboard collaboration space to work together in real-time or asynchronously.
"The Aviso team always asks questions a layer deeper to understand the problem we are after and then offers AI solutions. The deal forecasting capability we have unlocked with Aviso enables us to look toward the end of the fiscal, get tighter on our predictability, and understand what levers we must pull."
Keith Jones
GTM Leader
Mural
With Aviso, Mural received a single pane view across all SFDC accounts with multiple opportunities and owners, and uniform AI-powered forecasting for sellers, support and GTM teams.
Challenges Faced
Manual forecasting with spreadsheets causing inaccuracies
Strict reliance on the vendor team to change or adjust any field values
Activity tracking only by domain causing assignment issues for accounts with multiple opportunities
Solutions Provided
Automated deal-level forecasting with the ability to see commit, most likely and best case scenarios and to pivot based on custom hierarchies
Aviso certification program with qualified hand-off of admin rights for user management
Account alignment to track multiple opportunities tied to single account
Benefits for Mural
Executive leaders observe reduction in OpEx with equitable value exchange
Reps conduct accurate deal forecasting and prioritization without spreadsheets
Sales leaders and managers gain revenue predictions based on internal and external factors affecting usage
RevOps team gets a single pane view across multiple opportunity accounts