Not Just For Sales Anymore: Conversation Intelligence That Drives Customer Success
Apr 10, 2025
Cold Truth: Most CI Tools Stop Where the Real Work Begins
Let’s be real.
Most conversation intelligence tools are built with one thing in mind: helping AEs close more deals.
They log calls. Coach reps. Flag keywords. Maybe score some soft skills.
But the moment a deal closes, those insights? Gone.
And that’s a problem — because post-sale is where the customer experience actually begins.
What about the onboarding questions that came up in discovery? The red flags from procurement? The stakeholder who was skeptical, but nodded along?
If your CI tool doesn’t follow your customer past the closed-won stage, you’re not capturing the full story. But here’s the challenge: critical customer insights are scattered across multiple meetings, emails, and chats. How do you track sentiment, identify risks, and uncover product feedback at scale?
That’s where Armis turned to Aviso’s AI-powered conversation intelligence, gaining full-cycle visibility into customer conversations.
The Modern Revenue Team Doesn’t End at Sales
Today’s best GTM teams don’t operate in silos. Sales, CS, and Product — they move together. Because that's what it takes to keep customers happy, engaged, and growing.
For Armis, a leader in asset visibility and cybersecurity, Account Managers, TAMs, and Customer Success teams are constantly engaging with customers, working to drive adoption, address challenges, and ensure long-term success.
The company needed a way to track interactions across different teams, capture insights from calls, and turn customer feedback into action.
When Armis looked at how deals were handed off, they realized that critical context was being lost. The sales team had one view. CS had another. Product? Even further removed.
So they asked: What if conversation intelligence could serve as the connective tissue between teams?
Aviso’s Conversation Intelligence unified these perspectives, helping Armis achieve alignment and continuity across the customer journey.
Your CRM Can’t Capture Tone. But CI Can.
CRMs are great at structured data — checkboxes, dropdowns, and deal stages.
But what about tone? Emotion? Doubt? Excitement?
Is a customer excited about a feature or just being polite? Are they hesitant about renewal but not explicitly saying so? Tone, emotion, doubt, and enthusiasm—all crucial indicators of customer health—get lost in standard CRM entries.
That’s where Aviso’s conversation intelligence steps in.
Instead of relying on AE notes (which, let’s face it, are often sparse or biased), Liron’s team uses CI to detect shifts in sentiment across every call — pre- and post-sale.
Did the champion’s tone change after onboarding?
Is the CS call filled with optimism… or concern?
Are new stakeholders asking hard questions before a renewal?
Goodbye Silos: CI That Connects Sales, CS, and Product
Today’s customers expect more than just a product—they expect you to get their business, their struggles, and the outcomes they’re chasing. But somewhere between the handshake and handoff, those crucial details often vanish.
The baton is passed, but not the insight. Post-sales teams step in without knowing what was promised, what mattered most to the buyer, or what outcomes were expected. Instead of a tailored experience, the customer gets a templated rollout. And when the results fall short, everyone scrambles to figure out where things went off track.
This is where Aviso’s AI-powered Conversation Intelligence steps in—bridging the gap between pre-sales and post-sales with shared context, actionable insights, and full visibility into what was said, promised, and expected.
With Aviso’s CI, every team stays aligned.
Product gets real-time visibility into recurring feature asks
CS sees what expectations were set in early conversations
Sales gets feedback loops that inform future pitches
No more disjointed handoffs. No more “who said what” confusion.
Just one timeline of truth — from first meeting to renewal.
We Built CI That Knows When the Real Work Starts
Aviso was built for forward-thinking GTM teams who know the real work begins after the deal is signed.
Aviso’s CI goes beyond transcripts and coaching snippets to become your post-sale ally — empowering CS teams with continuous visibility into customer sentiment, engagement patterns, and early warning signals that help protect and grow revenue. It:
Tracks delivery confidence on customer calls
Maps risk signals across the customer lifecycle
Measures stakeholder sentiment over time
Flags gaps between sales promises and CS execution
Surfaces churn risks before they escalate
Strengthens onboarding and cross-functional collaboration
Drives customer-centric outcomes, not just closed-won metrics
That’s how teams like Armis elevate customer experience and protect revenue:
No Blind Spots: Aviso captures conversations even when customers host the call, ensuring nothing slips through the cracks
Faster Resolutions: TAMs use CI insights to flag technical issues in real-time and loop in product and support—fast.
Sentiment That Matters: Armis gauges stakeholder tone, identifies true champions, and tracks emotional cues across QBRs and check-ins.
Keyword-Level Insights: They analyze which features spark excitement—or frustration—so product teams can act.
A Holistic View: Cross-call analysis reveals recurring patterns, risks, and opportunities across every touchpoint.
Aviso’s Conversation Intelligence isn’t just about what was said—it’s about what needs to happen next.
Ask Me Anything: The End of Static Handoffs
Sales to CS handoffs used to be a mess. Inconsistent templates. Notes scattered across emails. Hazy expectations.
Not anymore.
With Aviso’s “Ask Anything" feature powered by MIKI, you can create a single, living thread that connects every touchpoint. For example,
An AE hands off a deal. With one click, CSMs gets a full, AI-generated summary of the account.
Fast Sales Context: Ask "Why did they choose us?" to quickly understand key selling points.
Track Promises: Ask "What timelines were mentioned?" to know committed deliverables.
Anticipate Concerns: Ask "What were their hesitations?" to proactively address potential issues.
Spot Upsell Hints: Ask "Was expansion discussed?" to identify early growth opportunities.
One shared narrative. Zero friction.
